Paid Media Manager (CPT Hybrid)
Media/Marketing/Sales
Cape Town – Western Cape – South Africa
ENVIRONMENT:
A forward-thinking Digital Agency seeks the talents of a passionate & highly driven Paid Media Manager to join its team. In this role, you will take full ownership of your client portfolio, overseeing everything from onboarding and tracking coordination to campaign set-up and ongoing optimisations. A passion for Data Analysis and a keen eye for maximising return on investment is essential to succeed in this position as well as relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.
DUTIES:
Brands you will work on: You will have the opportunity to work on a variety of brands from Retail to Technology.
- Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance).
- Monthly Media Planning.
- Troubleshooting Paid Ads issues.
- Develop weekly/monthly/quarterly/annual reports via Excel and a reporting tool.
- Onboarding new Paid Ads accounts.
- Send paid invoices to clients.
- Ad copy editing.
- Campaign Budget Management.
- Ad hoc admin tasks related to Paid Ads.
REQUIREMENTS:
Qualifications –
- Facebook/Meta Blueprint Certification.
- Google Ads Certifications.
- Digital Marketing or Marketing qualification.
Must have in-depth knowledge and experience using the below tools & platforms:
- Facebook/Meta Ads (Preferably 3+ years)
- Google Ads (Preferably 3+ years)
- LinkedIn Ads
- Twitter Ads
- TikTok Ads
- Setting up Paid Ads accounts (Preferably Facebook/Meta & Google)
- Dashthis Reporting Tool (or similar)
- Google Analytics
- Google Tag Manager
- Tracking set-up and implementation of the tag/pixels
- Asana Project Management Tool (or similar)
- Lead Generation Campaign Management
- eCommerce Campaign Management
- Paid Media Strategy
- Paid Media Account Set Up
- Target Audience Set Up
- Knowledge of tracking requirements for conversion and app ads
- Ad Copywriting/Editing
- Reporting & Analysing Data