REF # 1910311
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Location:
Johannesburg, Gauteng

SEO Specialist (JHB)

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ENVIRONMENT:

A fast-paced digital marketing agency seeks the expertise of a passionate and forward-thinking SEO Specialist to join its Joburg team. You will manage all SEO activities including content strategy and link building to boost the business rankings on all major search networks. You will require proven SEO & SEM experience – having managed PPC campaigns across Google, Yahoo & Bing, understand performance marketing, conversion, and online customer acquisition, be skilled with Google Analytics, NetInsight, Omniture, WebTrends, Click Equations, Marin, Kenshoo, Search Ignite, HTML, CSS & JavaScript.

 

DUTIES:

Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyse website analytics and PPC initiatives and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimise copy and landing pages for search engine marketing.

Perform ongoing keyword discovery, expansion and optimisation.

Research and implement search engine optimisation recommendations.

Research and analyse competitor advertising links.

Develop and implement link building strategy.

Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

Work with editorial and marketing teams to drive SEO in content creation and content programming.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 

REQUIREMENTS:

Proven SEO experience.

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition.

In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).

Experience with A/B and multivariate experiments.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Knowledge of ranking factors and search engine algorithms.

Up to date with the latest trends and best practices in SEO and SEM.

 

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

 

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to taryn@datafin.com and mention the reference numbers of the jobs.

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