REF # 20273
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Location:
Durban

Digital Marketing Specialist (DBN)

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ENVIRONMENT:  

If you love networking, keeping abreast of the latest social trends and creating authentic & exciting contents and visuals, then an established customer-centric Digital Studio in Umhlanga wants you as their next Digital Marketing Specialist. Through a combination of organic social messaging, online advertising and content placement, the primary objective of this role is to generate leads for our services, events and brands. You will require 5+ years’ experience in a similar role, be proficient with online & CMS platforms including LinkedIn, Google, WordPress, Wix and be able to produce graphics, videos and engaging content. 

 

DUTIES: 

Formulate cross-channel advertising campaigns on a quarterly basis for a variety of products/services to reach respective audiences. 

Allocate online advertising budget effectively across digital platforms to achieve optimal results. 

Proactively monitor advertising campaigns to iterate and tweak for reach and effectiveness. 

Drive visitors to the information they seek through Search Engine Optimisation and related activities. 

Constantly identify new information portals that match our marketing objectives through which to disseminate content. 

Work with public relations connections to place content or secure placement opportunities. 

Set, aim for, and report on targets of increased website traffic, enquiries and quality leads. 

Prepare and disseminate posts that obtain quality engagement on social media channels based on the content available across our websites, brochures and educational material. 

Plan, implement, monitor and report in real-time and retrospect on social media and communication campaigns and strategies. 

Proactively track disseminated content to iterate and tweak for reach and effectiveness. 

Contribute to upcoming event agendas, presentations and scripts to incorporate into promotional and post-event messaging and to provide speakers with insights on content to include that will generate future engagement online. 

Generate social content during various events (e.g. webinars, conferences). 

Identify and act on opportunities for the brands to contribute to trending themes or ideas. 

 

REQUIREMENTS:  

5+ Years’ experience in a similar role. 

Online advertising platforms and ad serving tools for LinkedIn, Google etc. 

Analytics tools for websites and social media. 

Content management systems such as WordPress or Wix. 

Demonstrated ability to produce accurate, error-free, engaging content within tight deadlines. 

Graphics and video creation. 

Microsoft 365 and/or other cloud-based collaboration tools. 

 

Advantageous – 

Bachelor’s Degree in Marketing or relevant field. 

A natural connector who personally creates mutually beneficial connections using platforms such as LinkedIn, Twitter and online communities. 

Connections within the South African media industry. 

Experience in a B2B or software development company. 

Awareness of international markets and platforms. 

 

ATTRIBUTES: 

Extrovert who enjoys reaching out and making new connections. 

Proactive planner who enjoys prioritizing and managing your own workload, while being able to incorporate change into predefined strategies and plans. 

Creator of words and visuals, who can lead others with creative direction as often as you enjoy putting it together yourself. 

Curious with a vast general knowledge, current affairs awareness and insights into trending social conversations. 

Strives for impact rather than perfection, opting to continuously iterate outputs for improved results. 

 

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful. 

 

COMMENTS:  

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence.

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