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Senior SEO Specialist (Remote)

Media/Marketing/Sales
Remote

ENVIRONMENT:
SERVE as the go-to resource for SEO strategy of a US-based data-driven Brand Specialist seeking the expertise of a Senior SEO Specialist with an extensive understanding of technical SEO but able to frames it within a larger understanding of Digital Marketing. You will also be responsible for client communication & the creation of a variety of deliverables including keyword strategies, complete website audits, and creative, buzz-generating campaigns from brief to post-launch. The successful candidate must have a solid understanding of social media & its role in SEO and UX and its impact on SEO, proficiency with HTML, CSS, Google Tag Manager, Search Console, Google Analytics, and additional SEO related tools (Ahrefs, Moz, Screaming Frog) and experience with Conversion Rate Optimization (CRO) and working alongside external clients.
 
DUTIES:
  • Communicate with clients, helping them understand relevant metrics, what we do, and the progress of their project.
  • Create highly refined keyword topic strategies that lay the foundation for the rest of a client’s SEO project.
  • Perform thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and site content.
  • Create monthly and quarterly reports for clients that include an analysis of campaign performance along with strategic recommendations for continual improvement.
  • Perform competitive research, identifying what the client’s competitors are doing right, what they’re doing wrong, and how these tactics influence the client.
  • Participate in strategic brainstorming sessions and take charge of the Lead Generation team in the creation and execution of off-page campaigns that drive awareness, build buzz, and indicate relevance to the search engines.
  • Stay up to date on current industry practices, news, and algorithm updates.
  • Train other employees in on-page and off-page SEO beneficial skills.
  • When needed, the ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly.
 
REQUIREMENTS:
  • Working alongside external clients.
  • A working knowledge of HTML & CSS.
  • Conversion Rate Optimization (CRO).
  • Google Tag Manager, Search Console, Google Analytics, and additional SEO related tools (Ahrefs, Moz, Screaming Frog).
  • Editing content within Content Management Systems.
  • An understanding of social media and its role in SEO.
  • An understanding of UX and its impact on SEO.
 
ATTRIBUTES:
  • Obsessive communication.
  • Deliver 101%.
  • Empower others. 
  • Endless improvement. 

Senior SEO Specialist (Remote)

Media/Marketing/Sales
Remote

ENVIRONMENT:
SERVE as the go-to resource for SEO strategy of a US-based data-driven Brand Specialist seeking the expertise of a Senior SEO Specialist with an extensive understanding of technical SEO but able to frames it within a larger understanding of Digital Marketing. You will also be responsible for client communication & the creation of a variety of deliverables including keyword strategies, complete website audits, and creative, buzz-generating campaigns from brief to post-launch. The successful candidate must have a solid understanding of social media & its role in SEO and UX and its impact on SEO, proficiency with HTML, CSS, Google Tag Manager, Search Console, Google Analytics, and additional SEO related tools (Ahrefs, Moz, Screaming Frog) and experience with Conversion Rate Optimization (CRO) and working alongside external clients.
 
DUTIES:
  • Communicate with clients, helping them understand relevant metrics, what we do, and the progress of their project.
  • Create highly refined keyword topic strategies that lay the foundation for the rest of a client’s SEO project.
  • Perform thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and site content.
  • Create monthly and quarterly reports for clients that include an analysis of campaign performance along with strategic recommendations for continual improvement.
  • Perform competitive research, identifying what the client’s competitors are doing right, what they’re doing wrong, and how these tactics influence the client.
  • Participate in strategic brainstorming sessions and take charge of the Lead Generation team in the creation and execution of off-page campaigns that drive awareness, build buzz, and indicate relevance to the search engines.
  • Stay up to date on current industry practices, news, and algorithm updates.
  • Train other employees in on-page and off-page SEO beneficial skills.
  • When needed, the ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly.
 
REQUIREMENTS:
  • Working alongside external clients.
  • A working knowledge of HTML & CSS.
  • Conversion Rate Optimization (CRO).
  • Google Tag Manager, Search Console, Google Analytics, and additional SEO related tools (Ahrefs, Moz, Screaming Frog).
  • Editing content within Content Management Systems.
  • An understanding of social media and its role in SEO.
  • An understanding of UX and its impact on SEO.
 
ATTRIBUTES:
  • Obsessive communication.
  • Deliver 101%.
  • Empower others. 
  • Endless improvement.