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PPC Account Manager (CPT/Remote)

ENVIRONMENT:
A UK-based Independent Digital Marketing Agency seeks an ambitious and forward-thinking PPC Account Manager to join its team. Your core role will entail managing top-level client communication & project coordination while also getting into the nitty-gritty, when necessary, by handling analysis requests and optimisation across the accounts. You will also be expected to manage a team of three (two Graduates & one Account Executive) who will be there to support with the reporting/analysis/optimisation.
 
DUTIES:
  • Search account manager (AM) who will be predominantly focusing on one main client.
  • Manage search accounts spread across Google and Bing for a UK-based online florist.
  • Specifically, manage both search and shopping advertising campaigns (no major feed management involved with shopping, just optimisation in the accounts and a bit of title optimisation).
 
*The client consists of two brands, the first one being a more "prestigious" online florist aiming at a wealthier demographic, while the second has more of a cheap and cheerful brand image which drive heavy discounts and aim for an average demographic.
Current annual budgets of £1.2-1.8 million. Sadly, this is down from pre-COVID levels of around £3million, but there is room for that if the AM can scale the account to that level while adhering to CPA/ROAS targets.
We have worked with the client for approx. 3.5 years.