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Marketing/Campaign Lead (CPT/Remote)

Media/Marketing/Sales
Cape Town – Western Cape

ENVIRONMENT:
DEVELOP, implement, track & optimize innovative Digital Marketing campaigns utilising your strong grasp of B2B SaaS & experience developing & growing an organic social media strategy as the next Marketing/Campaign Lead sought by an innovative Cloud Solutions company in the Finance sector. The ideal candidate must have the ability to lead Digital Marketing campaigns from concept to execution to drive demand and sales opportunities. You will also require an industry relevant tertiary qualification, have 2+ years proven experience working in B2B SaaS Digital, Growth or Performance Marketing, experience in A/B Testing and conversion rate optimization, able to use personas and content marketing strategies to analyse the success of campaigns, Conversion Copywriting, proficiency with CRM systems and marketing automation technologies such as HubSpot and website analytics tools & knowledge of GDPR and POPIA. Please note you will be required to work flexible hours to work with US partners and service providers in North America.
 
DUTIES:
  • In this role, you’ll support the marketing plan to drive demand and growth in North America and EMEA regions
  • Own demand generation to drive qualified inbound and outbound leads for the US and SA Sales teams via organic, paid channels, and outbound campaigns.
  • Manage and optimize content and conversions for Digital Marketing campaigns, including email, social media, digital ads, landing pages, creative, and messaging.
  • Identify opportunities, build, and manage online presence and implement new and creative brand awareness and growth strategies.
  • Refine messaging to targeted audiences and personas to improve response rates by experimenting with new email, website, and digital copy.
  • Extract data from keyword analysis tools to optimize ad copy and content.
  • Develop an organic social media strategy and manage and grow presence to drive engagement with the target market.
  • Own sales enablement: Develop social selling and marketing collateral.
  • Create and optimize content for newsletters and nurture campaigns.
  • Measure and report on performance of all digital marketing campaigns and assess against goals.
  • Collaborate with VP Marketing and digital marketing agency.
  • Ad hoc Sales and Marketing tasks.
 
REQUIREMENTS:
Essential –
  • Industry relevant tertiary qualification.
  • 2+ Years proven experience working in B2B SaaS Digital, Growth or Performance Marketing.
  • B2B SaaS / FinTech experience.
  • Demonstrable social media, content, email campaign and demand generation experience.
  • Experience using personas and content marketing strategies to analyse the success of campaigns.
  • Demonstrated experience in working with CRM systems and marketing automation technologies such as HubSpot and website analytics tools.
  • Data-driven and analytical with experience in A/B Testing and conversion rate optimization for continuous improvement across all Digital Marketing channels and campaigns.
  • Generating demand through various digital channels.
  • Conversion Copywriting.
  • Developing an organic social media strategy and managing and growing a social media presence.
  • Measuring and reporting on the performance of all Digital Marketing campaigns.
  • Knowledge of GDPR and POPIA.
  • Up to date with the latest trends and best practices in online marketing and measurement.
 
Advantageous –
  • Paid Media campaign management.
  • Adobe Creative Suite experience.
 
ATTRIBUTES:
  • Excellent written and verbal communication skills.
  • Exceptional attention to detail and follow-through.
  • Required to work independently and collaborate with cross-functional teams.
  • Self-motivated and strong sense of ownership.
  • Strong problem-solving skills and able to learn and iterate quickly.
  • Can work under pressure and meet tight deadlines. 
  • Solution-oriented with the ability to see challenges as opportunities for organisational growth.