Junior Digital Marketing Specialist
Media/Marketing/Sales
Johannesburg – Gauteng
ENVIRONMENT:
A dynamic provider of sophisticated, tailored and data-driven Digital Advertising solutions seeks a Junior Digital Marketing Specialist to fully handle campaign implementation, assist HOD and Digital Marketing Specialists with any tasks required and drive processes and implementations through the team.
DUTIES:
- Implement digital marketing campaigns on the company’s Platform.
- Monitor campaign performance and raise any potential issues.
- Correctly store all campaign information in client folder.
- Apply naming conventions to folders.
- Keep information stored in an easy-to-follow system, by maintaining company norms.
- Maintain open communication with senior campaign managers.
- Assist with campaign implementation.
- Build PCAs that add value and insight for clients based on campaign performance.
- Pull reports as required.
- Add valuable insight to campaigns and company.
- Set up distance windows, landing page set ups, reports, PCAs.
- Participate in weekly Optimisation meetings.
- Set Up Campaigns.
- Proper budget allocation (& rates) & impressions goals, create distance windows, landing pages, implement targeting, 1st-party or 3rd-party creatives and 3rd-party tracker tags.
- Find live ads for proof of flight docs.
- Build proof of flight report (screenshots).
- Optimise Campaigns.
- Ensure campaign delivery.
- Campaign reporting.
- Monitor performance and growth of junior ad operators.
- Provide guidance and learnings to junior team members.
- Set up and monitor Asana as a work management platform.
- Delegate tasks and ensure assignee has full understanding of execution and ability to complete tasks.
- Develop, Asses, Action OKRs.
REQUIREMENTS:
- Digital Marketing qualification.
- Willingness to learn and grow.
- Passion for Digital marketing
- Knowledge of Social media platforms.
- Knowledge of Google ads manager.