Digital Marketing Specialist

Johannesburg – Gauteng

A dynamic provider of sophisticated, tailored and data-driven Digital Advertising solutions seek a talented Digital Marketing Specialist to fully handle campaign implementation, assist HOD and Senior Campaign Managers with any tasks required and drive processes and implementations through the team.
  • Implement digital marketing campaigns on the company’s Platform.
  • Monitor campaign performance and raise any potential issues.
  • Correctly store all campaign information in client folder.
  • Apply naming conventions to folders.
  • Keep information stored in an easy-to-follow system, by maintaining company norms.
  • Maintain open communication with senior campaign managers.
  • Assist with campaign implementation.
  • Build PCAs that add value and insight for clients based on campaign performance.
  • Pull reports as required.
  • Add valuable insight to campaigns and company.
  • Set up distance windows, landing page set ups, reports, PCAs.
  • Participate in weekly Optimisation meetings.
  • Set Up Campaigns.
  • Proper budget allocation (& rates) & impressions goals, create distance windows, landing pages, implement targeting, 1st-party or 3rd-party creatives and 3rd-party tracker tags.
  • Find live ads for proof of flight docs.
  • Build proof of flight report (screenshots).
  • Optimise Campaigns.
  • Ensure campaign delivery.
  • Campaign reporting.
  • Monitor performance and growth of junior ad operators.
  • Provide guidance and learnings to junior team members.
  • Set up and monitor Asana as a work management platform.
  • Delegate tasks and ensure assignee has full understanding of execution and ability to complete tasks.
  • Develop, Asses, Action OKRs.
  • 1-3 years’ experience.
  • Passion for Digital marketing.
  • Knowledge of Social media platforms.
  • Knowledge of Google ads manager.
Campaign Manager:
  • Fully handle campaign implementation.
  • Assist HOD and Senior Campaign Managers with any tasks required.
  • Drive processes and implementations through the team.
Tech Expert:
  • Conduct investigative inquiry into tech issues.
  • Raise tech issues with senior campaign managers.
  • Actively follow up on reported bugs on Log Bug.
Ad Ops Mentor:
  •  Effectively and efficiently pass information to junior ad operators to fulfil required tasks.