Customer Relationship Management (CRM) Analyst (Franschhoek)

Cape Town – Western Cape

YOUR keen eye for detail and passion for data & improving the customer experience is sought by our client, nestled in the picturesque wine valley of Franschhoek, to join its talented team as its next Customer Relationship Management (CRM) Analyst. The successful candidate will be the go-to person for anything related to the CRM system which includes building new workflows and reports, ensuring data integrity in the customer database, and analysing data to make evidence-based recommendations to business teams across business units. You will require a suitable Degree in Marketing/Business/IT with at least 2 years’ Sales/Marketing work experience, fluent in Afrikaans & English and have Advanced computer literacy including Excel. Any HubSpot & Salesforce experience in addition will prove beneficial. If you are someone who can combine business savvy with technical skills to create exceptional customer experiences, then APPLY NOW!
  • Develop new email workflows.
  • Maintain existing workflows.
  • Design and build new reports and dashboards.
  • Build and maintain email templates.
  • Setup new user profiles and manage roles and access according to GDPR/POPIA legislation.
  • Ensure data consistency and integrity with other internal systems.
  • Troubleshoot and solve technical issues with the HubSpot team.
  • Liaise with our Marketing teams to ensure effective leveraging of the CRM platform.
  • Database Cleaning, i.e., perform regular checks to maintain the health of the database.
  • Collaboration with Marketing teams across estates to provide CRM support.
  • Setup automations for various internal and external processes.
  • Manage and report on short-term projects.
  • Train new and existing HubSpot users.
  • A Degree in an appropriate field of study: Marketing / Business / IT.
  • Minimum two years’ work experience, preferably in a Sales or Marketing environment.
  • HubSpot experience.
  • Advanced computer skills.
  • Experience in using Microsoft Excel.
  • Fluent in Afrikaans and English.
Advantageous –
  • Experience with CRM software (e.g., HubSpot, Salesforce).
  • Experience in Data Analysis and Statistics.
  • Interest in mastering new software systems.
  • Strong organisational skills and attention to detail.
Ability to communicate well and advise users on best practises.