Conversion Optimization Specialist (Online Casinos Exp)
Product/Project management
Cape Town – Western Cape
ENVIRONMENT:
JOIN the Product team of a global Dev House in the sphere of Online Gaming seeking a critical thinking Conversion Optimization Specialist with Online Casino experience to manage, test & implement conversion points in the product funnel. You will also be expected to execute A/B Optimization Tests, interpret data and make recommendations while monitoring key metrics and collaborating with the Marketing team to manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms. The ideal candidate must have Online Casino experience including 3-5 years’ work experience in a similar role. You will need experience with Optimization testing tools such as Google Optimize, Google Analytics, Hotjar, etc., Jira proficiency & have solid knowledge of statistical concepts related to A/B Testing and all aspects of conversion enhancement, including Copywriting, UX, and Web Analytics. You must also have a strong technical foundation or background in Digital Marketing.
DUTIES:
- Execute A/B Optimization Tests that drive fundamental improvements to the website experience and performance.
- Interpret data, identify key findings, make recommendations, and take actions based on testing results and your ideas to positively impact customer experience, conversion rate, future feature developments, etc.
- Collaborate with the Marketing team to manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
- Collaborate with the Marketing team to analyse the impact of various marketing campaigns on the funnel.
- Manage key conversion points in the product funnel.
- Collaborate with teams responsible for player communication in order to optimize each conversion path.
- Monitor key metrics and improve conversion rates.
- Increase Funnel Marketing efficiencies.
- Conduct Performance Tests, such as A/B Testing, Bottleneck Analysis, and Usability Testing.
- Present indicators and performance to management.
- Monitor competitor and industry trends in target markets that may impact conversion.
REQUIREMENTS:
MUST-HAVEs –
- Prior experience in a role that involves conversion optimization within online casinos.
- Minimum 3-5 years’ experience in Conversion Optimization.
- Experience with Optimization testing tools such as Google Optimize, Google Analytics, Hotjar, etc.
- General knowledge of statistical concepts related to A/B Testing.
- Proficiency in Jira.
- Knowledge of all aspects of conversion enhancement, including Copywriting, UX, and Web Analytics.
- A strong technical foundation or background in Digital Marketing.
Advantageous –
- Prior experience in roles within Design, Product, Tech or Marketing.
ATTRIBUTES:
- Strong interpersonal and communication skills.
- Critical thinker and problem-solver.
- A customer-focused and goal-orientated mindset.
- Attention to detail.