Datafin

Conversion Optimization Specialist (Online Casinos Exp)

Product/Project management
Cape Town – Western Cape

ENVIRONMENT:
JOIN the Product team of a global Dev House in the sphere of Online Gaming seeking a critical thinking Conversion Optimization Specialist with Online Casino experience to manage, test & implement conversion points in the product funnel. You will also be expected to execute A/B Optimization Tests, interpret data and make recommendations while monitoring key metrics and collaborating with the Marketing team to manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms. The ideal candidate must have Online Casino experience including 3-5 years’ work experience in a similar role. You will need experience with Optimization testing tools such as Google Optimize, Google Analytics, Hotjar, etc., Jira proficiency & have solid knowledge of statistical concepts related to A/B Testing and all aspects of conversion enhancement, including Copywriting, UX, and Web Analytics. You must also have a strong technical foundation or background in Digital Marketing.
 
DUTIES:
  • Execute A/B Optimization Tests that drive fundamental improvements to the website experience and performance.
  • Interpret data, identify key findings, make recommendations, and take actions based on testing results and your ideas to positively impact customer experience, conversion rate, future feature developments, etc.
  • Collaborate with the Marketing team to manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • Collaborate with the Marketing team to analyse the impact of various marketing campaigns on the funnel.
  • Manage key conversion points in the product funnel.
  • Collaborate with teams responsible for player communication in order to optimize each conversion path.
  • Monitor key metrics and improve conversion rates.
  • Increase Funnel Marketing efficiencies.
  • Conduct Performance Tests, such as A/B Testing, Bottleneck Analysis, and Usability Testing.
  • Present indicators and performance to management.
  • Monitor competitor and industry trends in target markets that may impact conversion.
 
REQUIREMENTS:
MUST-HAVEs –
  • Prior experience in a role that involves conversion optimization within online casinos.
  • Minimum 3-5 years’ experience in Conversion Optimization.
  • Experience with Optimization testing tools such as Google Optimize, Google Analytics, Hotjar, etc.
  • General knowledge of statistical concepts related to A/B Testing.
  • Proficiency in Jira.
  • Knowledge of all aspects of conversion enhancement, including Copywriting, UX, and Web Analytics.
  • A strong technical foundation or background in Digital Marketing.
 
Advantageous –
  • Prior experience in roles within Design, Product, Tech or Marketing.
 
ATTRIBUTES:
  • Strong interpersonal and communication skills.
  • Critical thinker and problem-solver.
  • A customer-focused and goal-orientated mindset. 
  • Attention to detail.