Communications and Brand Lead (PTA)

Pretoria/Centurion – Gauteng

IF you consider yourself an expert storyteller who creates marking campaigns that drive consumer engagement, conversion & a competitive advantage, then an innovative HealthTech company in Pretoria wants you to be its next Communications & Brand Leader. You will serve as a team-builder and cross-functional leader who brings communications innovation and best practices to an organisation to scale and drive growth while collaborating to work towards the common goal of the B2C division by managing the Communications team and relevant budget and ensuring that communication and branding initiatives are implemented successfully. You will require a Bachelor’s in Communications/English or Marketing with 5-8 years relevant work experience including Communications Management, B2C/DTC Marketing, product launches and integrated marketing campaigns, press release creation, agency management, and Executive Briefings for press interviews with International exposure -esp. with the US. You will also need to be proficient in Social Media Platforms Facebook, Instagram, Twitter and LinkedIn and be skilled in WordPress & Mailchimp.
Qualifications –
  • Bachelor’s in Communications, English or Marketing.
Experience/Skills –
  • 5-8 Years relevant work experience.
  • Communications Management.
  • Content creation (websites, blogs, email, videos, etc.).
  • Creative brand development (authoring positioning and brand story and aligning it with a visual identity).
  • B2C Marketing, ideally have experience with retail channels.
  • DTC Marketing.
  • Social Media Marketing.
  • SEO Management.
  • International exposure -esp. with the US.
  • Public Relations.
  • Integrated Marketing Strategy.
  • Event Management.
  • Managing Marketing & Public Relations Agencies.
  • Team Management + Development.
  • Agency or big brand experience preferred.
Essential –
  • Excellent storytelling and branding skills.
  • B2C/DTC Marketing.
  • Media Relations expertise including press release creation, agency management, and Executive Briefings for press interviews.
  • Well versed in mobile and web content development, including web pages, blogs, etc.
  • Product launch and integrated marketing campaign experience.
  • Microsoft Suite Proficiency.
  • WordPress Proficiency.
  • Mailchimp Proficiency.
  • Proficient in Social Media Platforms (Facebook, Instagram, Twitter and LinkedIn).
  • SEO competency to develop copy.
  • Editing.
  • Copywriting.
  • Brand Positioning + Strategy.
  • Media Relations.
  • Healthcare experience desired.
  • Entrepreneurial mind-set.