Datafin

Digital Marketing Traffic Manager (JHB)

Media/Marketing/Sales
Johannesburg – Gauteng

ENVIRONMENT:
A cutting-edge UK-based Tech Group is looking for a Acquisition Trafficker to ensure that digital ad campaigns are executed effectively and efficiently, with a focus on driving results for clients. This is a critical role in the digital advertising industry, and requires strong analytical skills, attention to detail, and a solid understanding of ad platforms and digital marketing best practices.  You will have 3+ years casino experience, good communication and network skills and In-depth knowledge of the iGaming Industry.
 
DUTIES:
Duties and Responsibilities:
 
Affiliate Management Support:
    • Assisting Account Managers, Affiliates and Publishers with queries, creative, offers, trackers and reports.
    • Campaign performance and delivery for Media/Affiliate Deals.
    • Campaign Analysis and recommendations to maximize performance.
    • Market research for optimising sites including AB Testing, Competitor Analysis and Brand Optimisation.
    • Quality checking of brands/placements and trackers on Affiliate and Network website.
    • Funnel metrics analysis for weekly/monthly optimisation.
    • Monitoring ROI of all deals / Renewal Recommendations.
 
Projects:
 
  • Monitoring and reporting on project status and performance.
  • Submit and Manage Studio Briefs, including Landing pages, banners, and content.
  • Build external and internal relationships.
  • Support Account Management team on all projects.
 
REQUIREMENTS:
  • 3+ years casino experience.
  • In-depth knowledge of the iGaming Industry.
 
ATTRIBUTES:
  • Good communication and network skills.
  • Tenacity, drive, and urgency.
  • Must be able to perform under pressure in a fast-paced environment with multiple deadlines.
  • Must be well organised to handle administrative duties.
  • Positive and pro-active problem solver.