Strengthen the organic web presence of a dynamic travel and tourism company in Cape Town seeking a forward-thinking and analytical SEO & Conversion Rate Optimisation Manager. Your core role will be to generate sales & leads by maintaining, optimizing and identifying new opportunities to enhance the company’s digital presence. This will include focusing on analysing and suggesting improvements to the user experience of the website (primary organic property). You will require experience in Web Analytics, writing for the web (Meta data, page titles, etc.), strong Excel and data analysis skills, basic knowledge of HTML/CSS & Travel/eCommerce/Online conversion driven business experience.
Technical SEO –
Page Speed Optimisation: Define high-level needs and best practices. Understand team capabilities and areas of improvement.
Website Health Monitoring: Server log file analysis, 4xx/5xx error monitoring, 301 redirections, internal links, rendering and fetching, XML sitemap updates and manual submission, structured markup (schema), etc.
Content Optimisation: optimise on-page content Header tag, on-page keyword optimisation, Image Alt tags. Improve on content.
SEO Reporting: Benchmarking, monitoring and report creation to ensure technical SEO factors are being monitored and improved on.
Keywords Research & Analysis –
Protect and maintain existing keyword positions – Report on keyword performance. Deliver content in line with best performing keywords. Content and site optimisation in line with keyword rankings (improving and protecting rankings).
Identify new opportunities – Monitor and report of trends in searches, on-site and off. Search traffic and volume reports. Recommend changes and optimisations in line with industry trends.
Backlink Optimisation –
Identify – Identify potential opportunities. Define and identify who should we reach out to in line with high value content keywords we are looking to drive forward.
Direct – Define and identify where we should be directing more backlinks to and where we should direct backlinking and PR opportunities to.
Fix – Responsible for ensuring the backlink strategy is defined and ‘clean’.
SEO Strategy –
Define and optimise the SEO Strategy: Assist the Marketing and business leaders to ensure that the SEO strategy is best in class and in line with G2A reaching its revenue and growth goals.
UX Benchmarking & Reporting –
Benchmarking – Define and adhere t best practices in accordance with industry competitors and peers.
Reporting – Define user journeys and suggesting improvements were pain points can be identified.
Writing for the web (Meta data, page titles, etc.).
Ability to multi-task.
Strong leadership and communication skills.
Analytical and research skills.
Willingness to take (calculated) risks.
Planning, configuring and running conversion rate optimisation projects.
Strong numeracy skills.
Strong Excel and data analysis skills.
Knowledge of popular keyword tools.
Basic knowledge of HTML/CSS.
Travel/eCommerce/Online conversion driven business experience.
Relevant tertiary degree / Digital Marketing Certification.
Google Analytics Individual Qualification Certification.
Google Tag Manager or similar tag management platform
Proven ability to synthesise conversion funnel analytics, testing (such as A/B and multivariate), and customer insights into business results.
Attention to detail.
Exceptional organisational skills.
Proactive, adaptable and resilient.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.
When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to email@example.com and mention the reference numbers of the jobs.