REF # 1909228
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Salary: R40K to R50K CTC inclusive of R2 500 medical aid and compulsory group risk
Location:
Cape Town

Senior SEO Specialist/Webmaster

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ENVIRONMENT:

If you are a master of SEO techniques then my client, an EFT payments solutions specialist wants you to take ownership of the Senior SEO Specialist/ Webmaster role. You need to be able to quickly adapt to industry changes and provide creative ideas for business growth. As the SEO Specialist’s you will analyze traffic to the company’s site from organic search channels and develop a strategy to optimize and drive more qualified traffic and conversions. You will be responsible for optimizing all aspects of this site to improve rankings on search engines for relevant terms, as well as generating ideas and a strategy for content creation. The SEO specialists will also be responsible for keywords and landing pages and manage paid advertising campaigns through Google Ads and Bing Ads for search, display, and video formats to improve conversion numbers and/or reduce the cost of conversions.

 

Your experience within the FinTech or eCommerce industry will be advantageous but more importantly, you will need to show a track record of with strong ability to thrive in a rapidly growing environment.

 

 

DUTIES:

  • Performing keyword research
  • Conducting pre-live optimization and audits for new website launches
  • Developing and executing SEO strategies
  • Optimizing on-site content
  • Building an effective linking strategy
  • Informing content strategy
  • Analyzing data, building monthly reports, and providing insights
  • Ad-hoc reporting as necessary to continually measure performance
  • Interpreting data to account manager and stakeholders
  • Keeping up to date on industry changes and best practices (such as algorithm updates)
  • Contributing to user experience and conversion optimization audits and testing projects

 

REQUIREMENTS:

  • Relevant Degree
  • 5 or more years of Experience In SEO/Webmaster
  • Proficiency with Google Ads and/or Bing Ads
  • A basic understanding of how CSS and JS relate to SEO
  • Google Search Console
  • Bing Webmaster Tools
  • Advanced understanding of HTML/HTML5
  • Experience with ranking software such as SEMRush, Conductor Searchlight or Raven
  • Experience with reporting tools such as Google Data Studio
  • CMS experience with WordPress and/or Craft
  • E-commerce platform experience with platforms such as WooCommerce, Magento, or Shopify

 

ATTRIBUTES:

  • Analytical and quantification skills
  • Creative and innovative
  • Strategic-minded
  • Strong communication and writing skills
  • Effective problem solver
  • Excellent time management
  • Flexible
  • Self-starter

 

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

 

 

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to tamlin@datafin.com and mention the reference numbers of the jobs.

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