REF # 1812102
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Senior Marketing Analyst

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ENVIRONMENT:

A leading South African online retailer, is looking for a highly talented Senior Marketing Analyst to join our team in Cape Town to complement and play a key role in their accomplished team of Marketing professionals. The business is exceptionally dynamic and fast paced, as the e-commerce environment is ever evolving and significantly growing.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

DUTIES:

Measure and analyse marketing campaigns to understand how marketing channels can better drive, conversion, ROAS  as well as customer lifetime value

Utilise analyses to inform and influence Marketing Team’s performance

Development of automated reporting and measurements for Marketing channels, capturing the full spectrum of the customer journey from impression to engagement and conversion

Developing and improving daily & monthly forecasting models.

Designing appropriate Marketing performance management trackers, reports and dashboards

Partner with Marketing Team to identify priority analyses to improve results of future marketing campaigns.  Advise on how to leverage marketing channels to meet growth targets and Marketing performance objectives.

Utilise analytics expertise to perform in-depth database analysis to better understand customer behaviour through segmentation and predictive modelling in order to provide a more customer-centric shopping experience.

Support brand growth and new customer acquisition strategy by leveraging both external and internal information on the market and our customer base (potential and existing) to inform marketing decisions around media channels, offers, messaging, product selection etc.

Analysis of external market research to obtain insights into the target market – both potential and existing customer needs, perceptions, motivations, expectations, shopping behaviour, budgets and lifestyles. Effective competitor analysis – including key product category analysis.

Application of strong commercial insight, understanding and acumen in order to interpret, simulate and model customer behaviour.

Contribute to the development of the marketing analytics capability with a focus on finding creative solutions to analysis, reporting and measurement, including tool customisation

Provide in-depth analysis and insights to help Marketing Teams understand growth drivers, and collaborate to ensure ongoing data-driven optimisation of initiatives

Turn business questions into functional analysis – understand the business as well as the data behind the analysis

Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.

Storytelling skills

Excellent communication and presentation skills

Ability to weave a coherent, compelling narrative around the available data

Provide ongoing optimisation, growth opportunities, lost-opportunity analysis that the marketing teams can act on to improve metrics and increase performance.

Work effectively cross departmentally

Continuously identify new ways of how customer information can enhance business decisions

Brand Tracking Analysis – Embed processes for measuring brand health among our customers and the market in general in order to inform marketing decisions.

Marketing data owner (custodian of marketing information and external data required for analysis)

Develop metrics and strategies to test and enhance performance

Designs and performs complex, multi-variable analyses by applying appropriate statistical methodologies to determine resolutions that clarify and address operational and business concerns

Participating in special projects as needed to provide analytical and decision support on new initiatives

Compiling technical specifications around data analysis requirements for the Marketing team

Follow industry and emerging best practices in shaping the marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement

Standardised processes, tools and templates to manage the business

Supporting the business with insights based on available data on an ad hoc basis.

Knowledge sharing within the Marketing team.

QUALIFICATIONS:

5+ years analytical or management consulting experience (or working in a similar role), or in the market research industry.

Retail or e-commerce industry experience beneficial.

Relevant post graduate qualifications in Statistics, Mathematics,  Computer Science, Engineering or Commercial field required (MBA advantageous).

High proficiency in working with large data sets and business models.

Data science exposure in a retail or e-commerce environment is beneficial.

ATTRIBUTES & REQUIREMENTS:

Self-guided learner, self-starter and curious and passionate about data. You immerse yourself in it and are excited to develop and enhance your marketing analytics skills

Deep experience with data mining, data analytics, predictive modelling, and advanced modelling techniques

Advanced in Excel, Google Sheets, PowerPoint, SQL, QlikView and database extraction

Expert in Google Analytics (certification advantageous)

Familiarity with the broader digital marketing context including attribution modelling

Strong analytical skills with solid foundation in statistical techniques and Research Methodology.

Strong problem solving, prioritisation skills

Ability to work at appropriate levels of detail across operational, tactical and strategic issues

Attention to detail in a high-pressure environment.

Ability to align theoretical data science skills with real world business problems.

Ability to verbalize as well as visualize findings and results.

Experience with R or mainstream statistics suites (e.g. SPSS)

An interest in exploiting technology to automate and scale key processes.

Solutions-oriented, can-do attitude and high energy

Highly organized and efficient, with an ability to work towards and meet tight deadlines

Strong business acumen with an understanding of the marketing, accounting, decision support models, operations, and financial levers that drive profit, loss and customer experience.

Ability to translate business needs and goals into analytic approach and response

Ability to work independently, productively, proactively and follow through on all responsibilities to bring projects to a successful conclusion.

Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.

Ability to prioritise responsibilities and multiple projects that will impact the business at various levels

Experience in retail preferable

Leadership Competencies

A bias towards action

Passion for the brand and customers

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to michelle@datafin.com and mention the reference numbers of the jobs.

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