REF # 1908307

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Cape Town

Senior Analyst – Direct Marketing

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A reputable Financial Services group seeks the expertise of a Senior Analyst for its Direct Marketing division. Your core role will be to conduct analyses on prospective new customers by applying analytical methodologies, monitor and track successes of acquisition campaigns and develop strategies to optimise performance. The successful candidate should possess a BSc. or relevant Post-Grad Degree in preferably Data Science/Stats/Maths, etc., between 4-5 years’ experience in a similar role in a medium to large commercial company, in-depth knowledge of the Credit Life Cycle and be skilled with analytical methodologies and programmes for statistical analysis and manipulation of large data sets.



Assist head of growth with the implementation and execution of the annual Direct Marketing Plan by testing and preparing new and existing customer lead lists for use in direct campaigns.

Monitor the performance of the new customers during the period of each campaign to assist with the final decision of accepting the client for the product offered in that campaign.

Monitor the successes and challenges achieved with each campaign and take corrective action where necessary to ensure quality new customer leads.

Develop appropriate “Champion Challenger” strategies to continually optimise and improve performance.

Stakeholder Management and the building of Trust.

Self- Development.



Qualifications –

BSc. Degree or other relevant Post Graduate Degree – preferably Data Science – Stats, Maths, Comp Sci.


Experience/Skills –

4-5 Years’ work experience as an Analyst in an analytical environment in a medium to large commercial company.

Must have in depth business knowledge and knowledge of Credit Life Cycle.

Experience in analytical methodologies and programmes for statistical analysis and manipulation of very large data sets.


While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.



When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to and mention the reference numbers of the jobs.

Degree, Permanent

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