REF # 1909226
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Salary: R40K – R50K CTC per month inclusive of Medical Aid (R2500) and compulsory group risk
Location:
Cape Town

Paid Media Specialist

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ENVIRONMENT:

An experienced and growing EFT payment solutions concern wanting to branch out internationally requires a Paid Media Specialist with a flair for analytics and paid media to be responsible for the day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing manager and client success teams to execute paid search, display and social advertising strategies across multiple B2C and B2B channels.

 

This includes keyword research and management, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis and campaign reporting. You will be expected to improve paid media campaign efficiency and increase conversions.

 

If you love the thrill of optimizing campaigns with the freedom to try new things to guarantee success?  Are you on top of your game when it comes to Google, Facebook, LinkedIn, Instagram and owned platforms? Are you that guy/gal who can spot a great opportunity in a haystack and then carve a path forward to show incredible ROI? Then bring you passion for Paid Media, experience within the FinTech or eCommerce industry and track record of with strong ability to thrive in a rapidly growing environment.

 

DUTIES:

  • Create and manage successful paid media campaigns
  • In-depth keyword and website research, ad grouping and audience targeting
  • Ad copy creation and editing
  • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
  • Ensure campaigns are meeting clearly defined conversion objectives
  • Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
  • Maintain knowledge of industry best practices and new technologies

 

 

REQUIREMENTS:

  • Bachelor’s degree or equivalent
  • 3-5 years of experience managing paid media campaigns across AdWords, Google Display Network and Facebook, and using paid media to drive website conversions and brand awareness
  • Strong writing and verbal communication skills
  • Strong analytic skills, including Google Analytics and/or WebTrends, and ability to communicate complex data effectively
  • Ability to work effectively in a collaborative team environment
  • Google Adwords certification preferred
  • Google Display Network or other display network experience
  • Social advertising experience including Facebook and Twitter
  • Detail oriented, highly organized and a keen eye for consistency
  • Versatile and adaptable to the dynamic nature of interactive marketing
  • Excellent interpersonal and customer communication
  • Work closely with Sales, Research & Development and Technology teams to understand processes and define deliverables.
  • Analyze marketing data and perform quality checks.

 

ATTRIBUTES:

  • Analytical and quantification skills
  • Creative and innovative
  • Strategic-minded
  • Strong communication and writing skills
  • Effective problem solver
  • Excellent time management
  • Flexible
  • Self-starter

 

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

 

 

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to tamlin@datafin.com and mention the reference numbers of the jobs.

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