REF # 1802301
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Marketing Campaign Manager

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ENVIRONMENT:

A highly analytical & lateral thinker is sought by a dynamic innovative e-commerce company seeking to fill the role of a Marketing Campaign Manager. You will be responsible for the oversight of campaigns as well as driving business through accurate analysis, response forecasting and adspend management. The successful candidate requires a Business Science/BCom or Marketing Degree, at least 2 years’ experience in either a Marketing/Merchandise Planning function with Advanced Excel and PowerPoint. Any SQL experience will prove beneficial.

 

DUTIES:

KPA’s:

Meet company NSV applicable activities and net efficiency objectives –

Achieve NSV target for responsible campaigns.

Achieve intake value target.

Achieve Net Factor.

Responsible for the alignment of credit strategy with the business strategy.

Ensure that key forecasting variables are credible in the business plan and are assessed timeously.

Ensure business plan projections are credible from an operational perspective.

Reduce customer attrition rates through the development and implementation of effective retention / repurchase strategies.

Implement core strategies to increase customer spend through effective use of cross and upselling techniques to targeted groups of customers.

 

Manage Adspend Budget –

Effective management.

Manage adspend unit cost in line with strategic objectives.

Achieve campaign efficiency.

Ensure adspend forecasts are credible and in line with strategic objectives.

Manage the adspend process to ensure efficiency gains are achieved.

 

Business Plan Management –

Deliver a scenario plan with completed actuals in accordance with pre-defined business plan timelines.

Ensure curve trends are monitored with changes identified timeously for re-forecasting and adjusted accordingly.

Ensure that revenue and spend variances are identified, investigated and explained.

Responsible for the management of the back-up process of files for the business plan.

Develop and roll out test strategies in line with the marketing plan.

Ensure that the scenario plan is updated accurately.

Ensure that the new business plan follows agreed business timelines.

Ensure that key annual planning variables are credible and justified.

 

Process Management –

Ensure campaigns are successfully implemented.

Propose and implement improvements within existing reports to reduce the turnaround time on data reports.

 

Strategic Delivery & Analysis –

Analyse trends related to key variables within campaigns and put forward proposals.

Ensure that the package and execution are aligned with campaign strategic objectives.

Ensure that strategies are changed timeously based on results and campaign lessons learned.

Develop weekly and monthly reporting on key variables for responsible campaigns.

Plan and execute strategic projects that impact the overall business operational and revenue success.

REQUIREMENTS:

Qualifications –

A Business Science / BComm / Marketing Degree.

 

Experience / Skills –

2 – 3 Years’ experience in either a Marketing or Merchandising planning function.

MS Office proficient – Advanced Excel.

MS PowerPoint proficient.

SQL experience will be an added advantage.

 

ATTRIBUTES:

Highly analytical, numerate, detail orientated and able to think laterally.

Able to monitor, integrate and interpret numerical and statistical information timeously and accurately.

Able to report and present on key business insights.

Decision making abilities with strong analytical skills.

Time management and achievement orientated.

Passionate about customer service with strong communication and influencing skills.

Adaptable, innovative and a creative approach.

 

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

 

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to michelle@datafin.com and mention the reference numbers of the jobs.

Tags
Degree, Permanent

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