REF # 1812103
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Marketing Analyst

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ENVIRONMENT:

Are you a confident, analytical and experienced campaign Marketing Analyst who has had proven success to accurately forecast and plan investment and sales to acquire and retain customers and maximize ROI to meet business growth objectives.  If yes – then here is your next challenge! We are a fast-paced e-commerce platform company in Cape Town, who seeks a skilled person with a Business Science / BCom / Finance / Stats / Marketing Degree and/or CIMA qualification and minimum of 3 years’ experience planning (preferably within a retail/marketing environment).

DUTIES:

Accurately forecast and develop our business and adspend to provide the business with a clear roadmap to meet financial objectives

Ensure curve trends are monitored with changes identified timeously for re-forecasting and adjust accordingly

Develop Adspend forecasts accurately aligned with campaign strategies to meet efficiency objectives

Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests

Analyse trends relating to key variables within campaigns and put forward proposals for improvement

Accurately forecast financial flows per channel and status buckets for weekly targets, monthly rates & growth aligned to business objectives

Drive collaboration and key stakeholder engagement with merchandise, credit risk & operations to develop the business plan on time

Identify, investigate and explain revenue and spend variances

Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation

Engage and challenge the business to improve conversion.

Monitor campaigns and channel performance & work with Customer Engagement team.

Drive process improvements in planning

Collaborate with the business and Customer Engagement team to forecast growth in key strategic areas such as digital, foreign and showrooms

REQUIREMENTS:

A Business Science / BCom / Finance / Stats / Marketing Degree and/or CIMA qualification

Minimum of 3 years’ experience planning (preferably within a retail/marketing environment)

Passionate about data, insights and analytics.

Excellent cross functional team management skills.

Advanced Microsoft Excel skills.

ATTRIBUTES:

Entrepreneurial and excited to take on new initiatives

Passionate about data, insights and analytics

Strong problem solving, highly analytical, attention to detail with solid organizational skills

Excellent oral and written skills – demonstrated ability to influence audiences including those at senior leadership levels

Credible leadership skills for strong team and results orientated delivery

Proven ability to handle multiple competing priorities and ability to adapt in flexible, fast paced environment

Ability to think big and deliver from concept to execution

Decision making abilities with strong analytical skills

Must be resilient, open to feedback and assertive

Relator and relationship builder

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to michelle@datafin.com and mention the reference numbers of the jobs

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