REF # 1905304
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Location:
Cape Town

HOD Marketing

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ENVIRONMENT:

An innovative money transfer company seeks a highly creative and forward-thinking HOD Marketing to join its team. Your core role will be to develop, implement and manage a marketing strategy for the brand. The ideal candidate requires a Grade 12 or equivalent, an Honours Degree in Marketing, at least 7 years’ experience in Marketing with 4 years in a managerial position and you must possess knowledge of the following: Marketing Principles, Data Analytics, Brand Management Techniques & Social Media.

 

DUTIES:

Develop the marketing strategy and oversee all tactical plans and initiatives that build the brand.

Contribute to the development of corporate strategy.

Define and set the company’s value proposition, brand positioning and core messaging.

Develop, oversee and lead the company’s overall marketing strategy for both offline and online in all operating countries. This covers areas of brand management, retention marketing and digital marketing.

Ensure the marketing strategy is supportive and aligned with other departments and the corporate strategy.

Set overall marketing goals and monitor progress.

Oversee the monitoring of the external environment (competitor actions, economic conditions, socio-cultural trends) identify industry forces.

Oversee and sign off on short-term tactical opportunities and initiatives.

Take ownership of the customer relationship with the brand.

Oversee primary research on target market to develop company’s understanding.

Understand economic, social and cultural drivers of our customers that will improve all activities in the business.

Ensure that the brand carries a deeper meaning to our customers (i.e. there is an emotional connection between the brand and the customer that goes beyond the functional aspect of the service).

Build the brand’s heritage in a way that connects with the consumer.

Identify and create metrics to monitor all marketing activities.

Establish metrics for tracking marketing goals.

Monitor the performance of marketing initiatives both offline and online to establish benchmarks.

Ensure effective marketing communication by managing the various marketing activities including marketing collateral, public relations, online activities, advertising and sponsorships.

Set and control the marketing budget.

Manage the relationships with key stakeholders to ensure effective communication and collaboration takes place in support of marketing objectives.

Ensure effective Corporate Social Investment programs are in place.

Perform a general management function for the Marketing Department.

Manage own professional and self-development.

 

REQUIREMENTS:

Qualifications –

Grade 12 or equivalent.

Honours Degree in Marketing.

 

Experience/Skills –

7 to 10 Years’ experience in Marketing.

4 Years Management experience.

Knowledge of –

Marketing Principles

Marketing & Communication Media processes

Brand Management Techniques

Marketing Campaign Management

Data Analytics

Social Media

Project Management.

 

ATTRIBUTES:

Analytical.

Verbal & written communication skills.

Presentation skills.

Detail consciousness.

Interpersonal skills.

 

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

 

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to michelle@datafin.com and mention the reference numbers of the jobs.

Tags
Degree, Permanent

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